Crowdfunding Basics

Crowdfunding is a technique that harnesses the power of social sharing and personal networks. Individuals ask for donations from their friends, family members, and peers and can create an online crowdfunding page to tell their story, upload photos, and accept donations.

Crowdfunding Types

Donation Based

Donor platforms let you raise money without any obligations to investors. Contributions to your cause are donations or gifts with no strings attached. Common donation-based causes include philanthropy, medical expenses, and disaster-relief.

Equity-Based

Equity crowdfunding is the process by which an individual is able to invest in an early-stage company in exchange for shares in that company. This type of crowdfunding is best suited for businesses that are established but in need of capital for expansion.

Rewards Based

With rewards based fundraising individuals and businesses raise money by offering a product or service in exchange for a campaign contribution.

Crowdfunding is a technique that harnesses the power of social sharing and personal networks. Individuals ask for donations from their friends, family members, and peers and can create an online crowdfunding page to tell their story, upload photos, and accept donations.

Crowdfunding Types

Donation Based

Equity-Based

Rewards Based

With rewards based fundraising individuals and businesses raise money by offering a product or service in exchange for a campaign contribution.

One of the best things about crowdfunding is that you can use it to raise money for virtually anything.

If you have a creative project that you need to raise money for, Crowdfunding Can Help.

If you recently lost a loved one and need to cover funeral costs, You Can Use Crowdfunding.

If you want to support a particular charity or cause, you can Raise Money And Awareness With Crowdfunding.

We’ve listed 4 of the most popular reasons that people turn to crowdfunding to raise money. Each category will take you to a specific fundraising page with more information about that particular cause, project, or event.

Have fun exploring how you can use crowdfunding to raise money!

Non Profit Causes

The Arts

Individual Fundraising

Family

1. Post Regular Updates

Your donors want to know the progress of your crowdfunding campaign.
When you have updates or reminders, post them on your crowdfunding campaign’s page to keep supporters in the loop.
Posting updates also shows that you’re invested in your campaign.
Updates don’t need to be long. It can be something like, “We’ve reached half of our goal! Thanks, everyone!”

3. Offer Incentives

Offering incentives works better for certain types of crowdfunding campaigns.
They typically fit well with crowdfunding campaigns that are set up to raise money for entrepreneurial and artistic projects, trips and adventures, or sports teams or clubs.
You can offer different types of incentives for different giving levels.
For example, if you’re raising money for your school band, a $50 donation might correspond with discounted tickets.

2. Use Images and Videos

A crowdfunding campaign can’t survive on just words alone.
You should definitely include images and videos that are related to the cause or project that you’re raising money for.
This helps donors connect to your cause.
Including media will further engage your supporters and show them the results or progress of their donations.

4. Share via Email and Social Media

If you want to raise money for your cause, project, or event, you have to get the word out!
People won’t know about your crowdfunding campaign unless you tell them about it and ask them for donations. Email and social media are the most effective ways to accomplish this.
Post regularly, but don’t over do it!